Higher Education Social Responsibility Implementation Strategy to Get In-Line Qualified New Student: A Case Study

Nung Harjanto(1), Rahmawati Rahmawati(2), Hasan Fauzi(3), M. Agung Prabowo(4),


(1) Akademi Akuntansi YKPN, Department of Accounting, Yogyakarta, Indonesia
(2) Universitas Sebelas Maret, Faculty of Economics and Business, Surakarta, Indonesia
(3) Universitas Sebelas Maret, Faculty of Economics and Business, Surakarta, Indonesia
(4) Universitas Sebelas Maret, Faculty of Economics and Business, Surakarta, Indonesia

Abstract

This study aims to give the newest empirical evident about the effectiveness of higher education social responsibility (HESR) as a strategy to get in-line qualified new student of higher education. The case study of Akademi Akuntansi YKPN Yogyakarta – a leading vocational accounting higher education in Indonesia is used for this research. The research result shows that the number of HESR activities implemented by vocational higher education has positive significant effects on the in-line qualified new student. The hypothesis testing using linear regression also shows that the number of HESR activities implemented by vocational higher education has positive impact on the number of its in-line qualified new student number that came from related partner vocational high schools. This research contributes to the analysis of supply chain linkage literature especially linkages for higher education institution through the implementation of HESR as a strategy of higher education to get in-line qualified new student to achieve sustainable competitive advantage. This topic in higher education is very important but very rare had been researched.

Keywords

corporate social responsibility; higher education social responsibility; sustainable competitive advantage

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DOI: https://doi.org/10.28992/ijsam.v3i2.93

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